AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps' Performance in Kenya Q2 2024
In Q2 2024, the top 5 beauty retail apps in Kenya showcased varied trends in downloads and active user engagement. Dive into the performance metrics sourced from Sensor Tower.
Beauty Retail Apps' Performance in Kenya Q2 2024
In the second quarter of 2024, the top 5 beauty retail apps in Kenya experienced diverse trends in downloads and active user engagement. The data, sourced from Sensor Tower, reveals interesting insights into the performance of these applications on a unified platform.
Korean Skincare EU saw a fluctuating trend in weekly downloads, starting at 1.3K in the first week of April and declining to 171 by the end of June. Weekly active users also showed variation, peaking at 7.6K in early May and ending the quarter at approximately 6.8K.
Brown Sugar Babe maintained a relatively stable download rate throughout the quarter, with a slight increase towards the end, reaching 435 in the last week of June.
Nykaa - Beauty Shopping App experienced a consistent decline in weekly downloads, starting at 309 in early April and dropping to 77 by late June. However, weekly active users remained relatively stable, ranging between 5.6K and 6.9K.
MLH APP showed an upward trend in downloads, beginning with 162 in early April and reaching 170 by the end of June.
Cosmetic experienced fluctuating download numbers, starting at 171 in April, dipping to 36 in May, and then rising again to 135 by the end of June.
For more detailed insights and data, visit Sensor Tower.
